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ACTION-PACKED FIRST DAY AT THE LIVE ACTION ARENA08-Apr-2016
ACTION-PACKED FIRST DAY AT AUTOSPORT INTERNATIONAL
First day of Autosport International has been a huge success with multiple launches, insightful interviews and a wide range of features to entertain the crowds.
The Williams Martini Racing Motorhome proved to be a real crowd-puller, acting as the focal point for a major feature on the much-loved British F1 team. Positioned next to the revamped Autosport Stage, it is the first time it has been constructed outside of a racing circuit, and was surrounded by eight famous F1 cars from the team’s history, showing the great heritage of the iconic British team.
Meanwhile, Susie Wolff and the Motor Sports Association launched Dare To Be Different. The new initiative aims to inspire, connect and celebrate women who work in every aspect of motorsport on and off track, by building an online community and running a selection of free special events across the UK.
Susie said: “Autosport International is an event I always looked forward to coming to and there was no better place to launch our Dare To Be Different campaign. Not only was the timing right, but it’s the one show that brings all avenues of motorsport together.
“Our main aim is to drive female talent in all aspects of the sport, boosting awareness with young girls and demonstrating the varied and exciting areas of the sport – showing that they too can dare to be different.”
Crowds surrounded the Autosport Stage throughout the day to hear anecdotes and insights from stars of the motorsport world. Former World Rally Championship holder Ari Vatenen reminisced about his long career in the sport and discussed his son Max’s campaign in the British Rally Championship this year, alongside Elfyn Evans in an M-Sport Ford Fiesta.
Three-time FIA World Champion Petter Solberg enthralled crowds with his view on the growth of the World Rallycross Championship, his recent title win and bid to defend it in 2016, in addition to teasing attendees with what to expect from his Live Action Arena performance this year.
In BTCC, the Dunlop stand played host to numerous unveilings of new liveries including Wix Racing, Simpson Racing, Handy Motorsport, WSR and Eurotech Racing.
Over at the Performance Car Show, presented by Landsail Tyres in association with Autocar and PistonHeads.com, the Peugeot 205 GTi was announced as the winner of a global poll to name the best hot hatch ever. Three-time British Touring Car Champion Matt Neal pulled the covers off.
The 205 GTi and the nine cars it beat to the title will be on display for the duration of the show, under the umbrella of Hot Hatch Nirvana, which also includes a must-see display called ‘Evolution of the Hot Hatch’ featuring an unrivalled collection of iconic cars that have defined and developed the genre over decades.